Experience and clients

  • B2C

    Design Thinking Center, Amsterdam
    Chief Design Officer / CDO, set up methodology and team, more than 250 workshops facilitated

    Design Thinkers Academy
    Trainer Service Design Thinking Fundamentals and Facilitation, bootcamp and project coach

    De Efteling
    Persona development for the dutch love brand and holiday park

    Innovation sprints for consumer lifestyle and next generation audiophile

    Enhancing the employee experience, including persona research, design and development

    USG People
    Design Thinking Fundamentals, Persona development and team coaching

    design thinking strategy and action learning

  • B2B - Governmental

    European Parliament
    New Leadership skills and Music Thinking

    De Rechtspraak
    UX lead for the Dutch Judiciary / Council for the Judiciary

    Dutch Railways
    collaborative transformation, reorganisation of 500 FTE, Customer journey and persona strategy, guiding principles, aspirational persona

    commercial strategy, customer journey operations, creative direction, guiding principles and brand story

    Heraeus Precious Metals
    Online innovation workshop

    Heraeus Noble Light
    Innovation workshop

    Kuka Robotics
    Design Sprints and Coach on Design Thinking

    Akzo Nobel
    Workshop prototyping the creative space center

  • Vlisco

    since 1846 the company has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture:
    I worked as Creative Companion for a number of projects: relaunch www.vlisco.com Brand Persona Microsite, iPad in the Flagship Store and more.
    Concepting on projects like social media, e-branding and e-commerce. Persona development (incl. persona microsite), workshops on user centered design, customer journey, co-creation and storytelling.

  • financial services

    The market leader, knowledge institute and publisher for the Dutch banking, insurance and investment industry.
    Relaunch of www.nibesvv.nl in 2012

    Online brand strategy based on service design and brand values, persona development, customer journey mapping and blueprint, digital ecosystem, creative direction on functional and visual design.

  • Vlisco

    Vlisco Stories
    Social storytelling platform for brand and product stories.
    Creative companion and team lead for concept development and implementation; facilitation of an agile creative SCRUM approach and co-creation, editorial formats, engagement via Facebook and writing of the story manifesto.
    More info:stories.vlisco.com

  • Financial services

    The Executive App
    for Executive Academy of NIBE-SVV.
    The Executive App is an e-learning and targeted information platform on the iPad for top executives in banking and insurance.
    I worked as creative companion for strategy, design and development. Coaching in a start-up situation, mobile agency selection, concepting and co-creation on interaction design, visual design and learning model.'Human interface' between company and agencies.


    Start-up for a Web/iPhone service proposition on sustainability and consumer service

    Creative companion on business model, interaction and service design focused on minimal viable product; visual design of logo and identity, creative direction on implementation. Social media consulting.

  • design

    Pfitz a wall object and baking dish
    Product service proposition with a story.
    Product development for a ceramic wall object that can also be used as a baking dish.www.pfitz.me
    Co-founder of Yellow Quince. Full product development in the european ceramic work centre EKWC. Visual design and identity, interaction design, wordpress development, registration of design and trademark at the european union, social media engagement and presentation of the project at Milan Design Week 2013.

  • Philips Design

    Philips Design
    Creative Lead for the rapid co-creation project on Food Effect
    Product service proposition with a service design approach, people research, technical research, business model generation, ecosystem, consumer workshops and scenario.

  • Nokia ideation

    Nokia (Headquarter Helsinki)
    Ideation project on 'touch': ideation sessions, interaction prototypes and concepts, design development projects, creative direction
    www: studiodumbar.com

  • Allsecur a company of Allianz

    Allsecur - online Identity and transactional website: online brand strategy, persona development, creative direction, consulting
    www: allsecur.nl
    www: studiodumbar.com

  • VeldhovenGroup Fashion Brands:
    Sandwich, Turnover, Stills, DEPT and Nono

    Persona and Female Mindstyles for the Fashion Brands Sandwich, Turnover, Stills, DEPT and Nono.
    Persona development, Female Mindstyles design and infographic, workshops on personas and how to use them, facilitation of seasonal briefing workshops, design of posters and booklet.

Speaking assignments and older projects

Christof Zürn at Creative Industry Week in Shanghai

Pecha Kucha presentation at Creative Industry Week in Shanghai. www.pecha-kucha.org

Christof Zürn online interview with e.g. Daniel Barenboim, Zubin Mehta, B.B. King, Isaac Hayes, Charlie Mariano

Online interviews with e. g. Daniel Barenboim (Opera in Versailles), Zubin Mehta (Waldbühne Berlin), Berliner Philharmoniker, Bryn Terfel, B.B. King, Charlie Mariano, King Sunny Ade, Juan de Marcos González for klassikopen and Jazzopen online (1996 - 1998). http://www.euroarts.com

  • Persona development

    Persona development and consulting, especially how to use them in design projects; for e.g. Allsecur, Essent, KPN.com, NIBE-SVV, NoNonsense, Mexx Europe, Sandwich, Stills, Turnover.

  • Essent Online Portal

    Essent.nl - portal: online brand strategy, persona development, creative direction, design consulting
    www: essent.nl
    www: studiodumbar.com

If you have scrolled until here, lets talk!