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Methods and instruments
In an era where all information is free available and downloadable, it is getting more and more difficult for companies to make the right decisions based on the amount of data, information and opinions of internal or external experts. Companies are looking for facilitators and coaches with a broad set of skills to work on their wicked problems.
As Creative Companion I am working as a generalist, interface or mediator between business, people and technology with hands-on mentality and focus on overall brand experience and innovation. I am using a select variety of different tools based on brand and service design principles like: brand values, brand personality, living the brand, customer insights, persona development, consumer or customer journey mapping, rapid prototyping, co-creation, coaching and action learning.
Here are some inspirations I have collected, designed and developed. I use them on a regular base as a starting point for workshops or projects.
The Company Real Score
Since many years I am working with persona as a tool to guide better decisions. First in online development, then in brand development as aspirational persona (not to be mixed with the brand personality) and eventually in service design as a starting point for customer journeys. See below for more information:
- Workshop information in Dutch (Nederlands)
- Workshop information in German (Deutsch)