Methods and instruments

In an era where all information is free available and downloadable, it is getting more and more difficult for companies to make the right decisions based on the amount of data, information and opinions of internal or external experts. Companies are looking for facilitators and coaches with a broad set of skills to work on their wicked problems.

As Creative Companion I am working as a generalist, interface or mediator between business, people and technology with hands-on mentality and focus on overall brand experience and innovation. I am using a select variety of different tools based on brand and service design principles like: brand values, brand personality, living the brand, customer insights, persona development, consumer or customer journey mapping, rapid prototyping, co-creation, coaching and action learning.

Here are some inspirations I have collected, designed and developed. I use them on a regular base as a starting point for workshops or projects.

The Company Real Score

The company real score is a collection of business tools and instruments to map and visualize your brand. A music thinking approach to business innovation.
The company real score is a collection of business tools and instruments to map and visualize your brand. It is a collection of core elements for orchestrating and conducting ‘brand minded and people centered’ innovations. More info and download.

Persona Development

The company real score is a collection of business tools and instruments to map and visualize your brand. A music thinking approach to business innovation.
Empathy is the most important skill to design relevant services or products. If you want everyone in your company 'to see with your customers eyes' you need a tool to help them making quick and relevant decisions. Persona is such a tool.
Since many years I am working with persona as a tool to guide better decisions. First in online development, then in brand development as aspirational persona (not to be mixed with the brand personality) and eventually in service design as a starting point for customer journeys.

See below for more information:
- Workshop information in Dutch (Nederlands)
- Workshop information in German (Deutsch)

Creative Companion Manifesto

The company real score is a collection of business tools and instruments to map and visualize your brand. A music thinking approach to business innovation.
The manifesto are ten things I try to keep in mind when working on projects. Read the manifesto here.